Short films need to get to the climax of the story or plot rapidly as well as establish characters quickly as they have only a limited period of time to fit everything in. However having said this, the storyline or plot will be less than that of a longer film, therefore you could argue that it would be easier to produce a short film because less characters will be required for the film itself.
The budget for a short film is often low as there is not usually a saved amount of money or funding. This will have a dramatic impact on the quality of the short film as this could result in lack of editing tools and special effects as well as the fact that the film itself could not be produced in a large filming studio as they are highly expensive. Furthermore, short films typically have a niche targeted audience as short films on the whole are not very popular or mainstream.
In terms of advertising short films are not in the public eye as much as feature length films as the directors of the short films are less often famous or well known, unfortunately this means that the short films are not in the newspapers and magazines and are not what the majority of people are talking about.
Feature Length films have a much larger budget than the short films. This is highly beneficial for these films as this means that they can afford to have the greatest editing tools and famous actors and directors as well as having the ability to produce the films in the best studios. This larger sum of money also means that the film will be distributed massively allowing heavy publicity, increasing the chances of success by far. A feature length film usually lasts about 120 minutes and are often distributed globally.
