What are film posters?
A film posters is used to advertise or promote a film. Studios often print many posters, in various forms and sizes with content tailored to suit a specific group of people (audience). More often than not they will contain one main image as the central focus of attention, which will be surrounded by text. Today, most of the posters will feature the famous actor or actress that will be starring in the movie being promoted.
When film posters first came around, they were not used as they are today. They were produced exclusively for the use of theatres that the film would be distributed in. Once the film had been shown, the posters had to be returned to the distributor. In the USA, film posters were often returned to a nationwide organisation called the NSS or the National Screen Service. This organisation is significant because they printed and distributed the majority of film posters for studios between the years of 1940 to 1984. Films at this time could however stay in motion for several years.
Some notable film poster artists include:
- John Alvin: e.g. Blade Runner, The Lion King
- Richard Amsel: e.g Raiders Of The Lost Arc, The Sting
- Saul Bass: e.g Vertigo, The Shining, Love in the Afternoon
- Reynold Brown: e.g Attack Of The 50 Foot Woman, Creature From The Black Lagoon
- Robert McGinnis: e.g. Casino Royal, Breakfast at Tiffany's
When I make my own film poster, I will be considering the focal point, the background colour, the size and the text that will be on the page. After doing some research, I have come to a conclusion that I think it would be best to have the characters in my film on the cover. Therefore I will take lots of images using various camera angles, mise en scene and editing techniques to achieve a product that I am pleased with and will be successful in advertising my film. I have realised that on my poster I will need to make it clear what my film is about as using posters is a huge marketing technique in order to promote my short film.
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